DOCS Education provided CE and equipment to a small segment of the dental market: the early adopters of sedation dentistry. Though a well established organization, they sought a wider appeal, and approached b2d Marketing in an effort to vastly broaden their market reach.
b2d Marketing clarified DOCS Education's objective: Provide training for general dentists to improve their standard of care. Marketing materials—from the website to the logo to written materials—were redesigned to sharpen DOCS Education's primary message and appeal on a national scale to general dentists.
Within 24 months DOCS Education experienced a 65 percent increase in net profit due to b2d Marketing's re-envisioning and restructuring of the DOCS Education brand and message.